Switzerland-based watchmaker Artya is set to release an expensive watch that isn't made gold or titanium but rather a more earthy material--dinosaur dung.
Designer Yvan Arpa said Monday the fossilized feces came from a plant-eater that died about 100 million years ago in what is now the U.S. The strap is made from the skin of American cane toads. It will sell for around $11,000
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